During the 20th century, the Big Tobacco industry increasingly targeted women through a range of marketing tactics, such as making false advertisements and attempting to relate smoking with the women's suffrage movement. One example includes the American Tobacco Company, who often utilized cigarettes as a symbol of freedom and liberation: "In 1929, the American Tobacco Company organized a group of women to march down Fifth Avenue holding cigarettes" (2016). A strategy directly aimed to connect smoking with empowerment, it fostered an inaccurate assumption that smoking was a way in which women could demonstrate their sense of strength and advocate for their independence. Even today, the tobacco industry continues to target women using similar tactics. Whether in movies or magazines, the tobacco industry continues to spread their influence by advertising other influential women using their products, especially e-cigarettes.
Our goal is to bring greater awareness to the falsity of such advertisements and to protect our community against the strategies employed by the tobacco industry. Like the Afterpast Review's mission, to learn from the past and present to implement the new changes in the future, the New Air Era Project is working towards fostering a generation of leaders and a nicotine-free future.
Our goal is to bring greater awareness to the falsity of such advertisements and to protect our community against the strategies employed by the tobacco industry. Like the Afterpast Review's mission, to learn from the past and present to implement the new changes in the future, the New Air Era Project is working towards fostering a generation of leaders and a nicotine-free future.
Created by Naomi Tom (2024)
Description: Big Tobacco companies glamorize vaping by promoting images that depict individuals enjoying themselves while using their products. This fosters the perception that vaping leads to happiness, which successfully garners the attention from youths.
This portrayal of a fun lifestyle appeals to the younger audience, ultimately contributing to the rise in the tobacco epidemic.
Description: Big Tobacco companies glamorize vaping by promoting images that depict individuals enjoying themselves while using their products. This fosters the perception that vaping leads to happiness, which successfully garners the attention from youths.
This portrayal of a fun lifestyle appeals to the younger audience, ultimately contributing to the rise in the tobacco epidemic.
Created by Naomi Tom (2024)
Description: Illustrated on the left are two kinds of pouches, an "oral pouch" and a purse pouch. The "oral pouch" is an example of the tobacco industry's advertising strategy of using language that glamorizes the vaping products. They are small bags filled with nicotine that individuals position between their lip and gum. The word, "pouch," however, make it appear as if it's similar to any pleasant, benign purse pouches.
This fosters the assumption that the oral pouches are harmless.
Description: Illustrated on the left are two kinds of pouches, an "oral pouch" and a purse pouch. The "oral pouch" is an example of the tobacco industry's advertising strategy of using language that glamorizes the vaping products. They are small bags filled with nicotine that individuals position between their lip and gum. The word, "pouch," however, make it appear as if it's similar to any pleasant, benign purse pouches.
This fosters the assumption that the oral pouches are harmless.
- Timelapse of the Drawing -